A little over 1% of LinkedIn users publish content on a weekly basis. 25% of Twitter users create 92% of the tweets. While there isn’t a lot of data for how many users create content for some of the other social media sites out there, it isn’t a stretch to imagine that the percentage of people creating content is actually fairly small in relation to the total number of users.
Additionally, there isn’t any information about the percentage of people who comment on social media, but a study completed by The University of Texas at Austin found that 24.6% of people read comments on news articles, but do not post any. The study included comments on social media or news websites.
This means that if you are creating content and commenting to build your brand, the opportunities are endless. But that leaves the question of…
What are the rest doing?
I have heard a lot of people, especially in the marketing world, say these people are lurking. But when I think of a lurker, I think of someone super shady and creepy.
I want to propose we change that term.
The people who are on social media just scrolling and reading posts are not lurkers. They are learners.
- They may be following their favorite influencer to learn more about the products they recommend.
- Maybe they are watching videos to learn how to become better at their jobs or to learn a new skill.
- Sometimes, they just want to be entertained.
Many of the people who are scrolling social media as learners may become content creators someday. Maybe they won’t though, and that’s okay. We don’t all have to be creators.
It’s not as if the internet isn’t already super-saturated with content, right?
If you’re reading this and you are a learner, you rock. Because it means you are dedicated to improving yourself through social media. Keep at it.
And if you prefer the term lurker? Well, I guess that works too.
Which term do you prefer? Let me know in the comments!
And if you’re a content creator, you might want to check out this article. ☝🏻☝🏻☝🏻