How to Hire a Social Media Expert Like a Boss

The days of running to your local newspaper or advertising news source and placing an ad are over. Yellow Pages are a waste of money. Radio advertising is iffy at best. Even if you have developed a great website, you need someone well versed in social media to ensure you don’t get lost in the noise of the internet. You need help! To stay relevant in today’s market, it is vital to have a knowledgeable person or team to help you. But how do you hire a social media expert?

For a small or medium-sized business, this can be a daunting task. You probably do not even know where to start. Your best friend might be pushing you to hire her son who “is on Facebook all the time and knows how those things work.” You might be tempted to hire an intern who may or may not know how to get you the best exposure. You might even think about just handling it yourself. Or, you can outsource your social media marketing to a knowledgeable, experienced, well-trained expert!

Why do you need a social media expert?

Before we dig into the steps you should take to hire a social media expert, it is important to understand why you need one. There are quite a few reasons to hire a social media expert for your business. If you are a small business owner hiring outside help for the first time, it is probably for the…