How to Take Your Social Media Campaigns to the Next Level

When it comes to creating a social media campaign, many businesses don’t really know where to start. Business owners and marketing professionals are bombarded from every angle with competing advice. One person says that a business should post 64–100 pieces of content a day to be competitive. Then someone says businesses should only post content if it is relevant and engaging. But at least once a day. Wait, no. Once a week. Are you confused yet?

Creating a social media campaign for your business that is effective and drives the results you want is often stressful and time-consuming. Especially if you don’t know what you’re doing. That’s why I put this guide together, to help you level up your social media today!

The First Step in Creating a Social Media Campaign

The first thing you should do when creating a social media campaign for your business is a competitor analysis. This is a detailed analysis of the content your competitors are posting on social media. It includes a thorough evaluation of the engagement your competitor is getting. When completed, a competitor analysis provides an evaluation of the strengths and weaknesses of what your competitors are doing on social media. This allows you to see where your brand can do better. It also allows you to create a…