Shouldn't they have tried to rank for keywords at all stages of the buyer's journey?

…ore website visitors, more views of their content. But there was no impact on revenue. Why? Because competing for generic keywords brought unqualified leads, people looking for information, not people with buying intent.
Content Marketing is Dying
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Diego Pineda
Chloe Longstreet
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Feb 16, 2022
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Shouldn't they have tried to rank for keywords at all stages of the buyer's journey?
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Written by Chloe Longstreet553 Followers
·224 Following
Marketing advice that is easy to understand. Sci-Fi and Horror short stories. And whatever else I feel like writing about.
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