If you are a business owner new to marketing your business online, you may have heard the term SEO thrown around as something you need to be doing. But what is SEO, and why is it important?
SEO is very complex, and people who are really good at it spend a lot of time and effort dedicating themselves to staying on top of changes and improving their skills. However, that doesn’t mean that it can’t be explained in simple terms. It also doesn’t mean that a small business owner can’t use SEO to gain new customers either.
Once you understand some of the basics, you can evaluate your website and improve what is there. Will you be as effective as a master who dedicates their life to the craft? No. But you can still improve how your website shows up in search.
What is SEO in simple words?
SEO stands for search engine optimization. It is a tactic used to ensure your customers can find you online by putting certain words and phrases into the writing on your website.
When a person looks for a new product, they go to Google and type in the words that describe what they are looking for in the search bar. Then Google offers a list of articles, videos, images, and businesses. That list is called the search results. The goal of that list is to provide the searcher with what they are looking for.
SEO is the work behind the scenes to get your business or website to show up first on that list. You think of words that your customers will type in the search bar to find your business, and then you make sure they are on your website.
Why is SEO important?
SEO is important because it helps customers find your business. If you make crazy hats for infants and someone searches for crazy hats for infants, using SEO makes sure that your website shows up in the results.
But you need to do more than just show up. You need to show up in the top ten results. Why?
Most people do not click-through to the second page when they are searching for something on Google. In fact, people look at the second page of results less than 1% of the time. Additionally, the top result in search receives almost a third of the clicks for a search…