If you are a business owner new to marketing your business online, you may have heard the term SEO thrown around as something you need to be doing. But what is SEO, and why is it important?
SEO is very complex, and people who are really good at it spend a lot of time and effort dedicating themselves to staying on top of changes and improving their skills. However, that doesn’t mean that it can’t be explained in simple terms. It also doesn’t mean that a small business owner can’t use SEO to gain new customers either.
Once you understand some of the basics, you can evaluate your website and improve what is there. Will you be as effective as a master who dedicates their life to the craft? No. But you can still improve how your website shows up in search.
What is SEO in simple words?
SEO stands for search engine optimization. It is a tactic used to ensure your customers can find you online by putting certain words and phrases into the writing on your website.
When a person looks for a new product, they go to Google and type in the words that describe what they are looking for in the search bar. Then Google offers a list of articles, videos, images, and businesses. That list is called the search results. The goal of that list is to provide the searcher with…